LocatedjustbehindAmsterdamCentralstation,AlPonteisapopu...
问题详情:
Located just behind Amsterdam Central station, Al Ponte is a popular cafe serving people on their way to and from the nearby ferry port. Not all Al Ponte’s customers pay for their coffees, however.
Al Ponte is one of the businesses taking part in Wasted, a project running in Amsterdam’s Noord district. It encourages households to recycle their plastics by rewarding them with discounts at local businesses.
When people sign up, they are given bags with unique QR codes, enabling the project’s organizers to give the correct credit to each household once the filled bags have been collected. For every bag of plastic, households earn one green coin.
At Al Ponte, one coin earns users a free second coffee. Meanwhile, at Beekhoven Bikes, three coins earn users 50% off bike repairs.
Silvia Salani, who owns Al Ponte, says there are days when only one or two customers have a coin to exchange free coffees. As well as improving her standing in the community, Salani believes being part of the project has been positive for business growth. Those who first came in with friends for free coffees usually return as paid customers.
Since Wasted was set up in early 2015 by a non-profit organization, Cities Foundation, more than 700 households have signed up. In a recent survey, 52% of users said they improved their waste disposal (处理) habits as a result of using Wasted and 23% said they reduced their plastics consumption.
Broader research shows schemes that reward people to recycle have mixed long-term results. A study shows the project caused different results. While the organizers acknowledge the long-term challenge, they believe that creating awareness can help bring positive effects, “We want to engage those who don’t usually care about recycling. At the same time, we can build a social contract between the community and business owners that goes beyond the traditional consumer relationship,” she says.
32. What’s the purpose of Wasted?
A. To encourage plastic recycling.
B. To promote sales in local businesses.
C. To advertise local tourist attractions.
D. To help win discounts at local stores.
33. Who can have a free second coffee at Al Ponte?
A. The organizers of Wasted.
B. People to and from the ferry port.
C. Those who have “green coins”.
D. People from nearby households.
34. Why does Silvia favor the project?
A. It has helped her earn many green coins.
B. It has improved her habits of dealing with waste.
C. It has reduced the plastic consumption in her cafe.
D. It is beneficial both to her reputation and her business.
35. What do the organizers think of the project?
A. It is worth all the efforts.
B. The results are discouraging.
C. It won’t make much difference.
D. It’s more challenging than promising.
【回答】
ACDA
知识点:阅读理解
题型:阅读理解
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