MillionsofpeoplepassthroughthegatesofDisney'senterta...
问题详情:
Millions of people pass through the gates of Disney's entertainment parks in California, Florida and Japan each year. What makes these places an almost universal attraction? What makes foreign kings and queens and other important people want to visit these Disney parks? Well, one reason is the way they're treated once they get there. The people at Disney go out of their way to serve their "guests",as they prefer to call them, and to see that they enjoy themselves.
All new employees, from vice presidents to part-time workers, begin their employment by
attending Disney University and taking "Traditions P'. Here, they learn about the company's history,how it is managed, and why it is successful. They are shown how each department relates to the whole. All employees are shown how their part is important in making the park a success.
After passing "Traditions I",the employees go on to do more specialized training for their
specific jobs. No detail is missed. A simple job like taking tickets requires four eight-hour days of
training. When one ticket taker was asked why it took so much training for such a simple, ordinary
job, he replied, "What happens if someone wants to know where the restrooms are, when the
parade starts or what bus to take back to the campgrounds? We need to know the answers or where
to get them quickly. Our constant aim is to help our guests enjoy the party."
Even Disney's managers get involved in the daily management of the park. Every year, the
managers leave their desks and business suits and put on special service clothes. For a full week,
the bosses sell hot dogs or ice cream, take tickets or drive the monorail(单轨车),and take up any
of the 100 jobs that make the entertainment park come alive. The managers agree that this week
helps them to see the company's goals more clearly.
All these efforts to serve the public well have made Walt Disney Productions famous. Disney is considered by many as the best mass service provider in America or the world. As one long-time
business observer once said, "How Disney treats people, communicates with them, rewards them,
is in my view the very reason for his great success. I have watched, very carefully and with great
respect and admiration, the theory and practice of selling satisfaction and serving millions of
people on a daily basis successfully. It is what Disney does best."
24. The first day they come to Disney parks, all new employees_______.
A. begin by receiving on-the-job training B learn several jobs
C n as ticket takers D. have already attended Disney University
year, managers wear special service clothes and work in the park to______.
A. set a good example for employees
B nd themselves of their beginnings at Disney
C a better view of the company's objectives
D ace employees on holiday
26. Which of the following is NOT true according to the passage?
A. Tourists learn the history of Disney in its entertainment parks.
B ey attracts people almost from all over the world.
C des are regularly held in Disney's entertainment parks.
D·Disney's managers are able to do almost all kinds of work in the Disney parks.
27 passage is mainly about_______.
A. how Disney employees are trained
B history and traditions of the Disney enterprises
C Disney enterprises make a lot of money
D importance Disney places on serving people well
【回答】
ACAD
知识点:*经济文化类阅读
题型:阅读理解
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