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 “WheninRome,doastheRomansdo”,sowhenyouwanttodobusiness...

 “When in Rome, do as the Romans do”, so when you want to do business in France, you have to get to know French culture, to make marketing plans, and to run your business by local laws.

    31   The French take great pride in their language, so anyone who does not speak it may run the risk of being disrespected by his French colleagues or business partners. Also, another reason why learning French is important is that it is a great way to show every possible French business partner that you care and respect their country’s culture and language.

There are various ways of greeting people in French. When you meet someone new, it’s usual to shake his hand firmly and always look at the person in the eye.    32   .

Dress well.    33   Your business clothing is a reflection of your success and social status. Always try to be stylish. Women are advised to dress simply but elegantly. Wearing make-up is practised widely by business women.

The French are passionate about food, so lunches are common in doing business in France, which usually consist of an appetizer, main meal with wine, cheese, dessert and coffee, and normally take up to two hours.    34   .

Do not begin eating until the host says, “Bon appetite”. Pass dishes to the left, keep wrists above the table and try to eat everything on the plate.     35   This may suggest that you find the food tasteless. If eating in a restaurant, the person who invites always pays.

French draw information about people based on their appearance.

is a time for relationship building.

e you have heard the expression.

uage should be the focus of anyone planning to do business in France.

careful with adding salt, pepper or sauces to your food.

you meet a friend, kissing is common.

ish and French are both spoken in formal occasions.

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