Electronicbookpublishinghasmanyofthesamerisksandopportu...

问题详情：

Electronic book publishing has many of the same risks and opportunities as electronic music publishing．By delivering text direct to the reader's computer screen，the e﹣book could cut down costs，and allow creators to deal directly with their audience，by passing（绕开）traditional publishers and traders．But it also raises the possibility of mass piracy（盗版）．Phil Rance，founder and managing director of Online Originals，a London﹣based e﹣book publisher，sums it up，"No one wants Napster（在线音乐服务）to happen to books．"

Indeed，the most popular MP3may have put the frighteners on an industry that generally operates some way behind the"bleeding edge"．The Meta Group，a leading US﹣based market researcher，says publishers are far too concerned about protecting their rights，"We believe all the recent legal control over Napster is like putting a finger in a river that is already overflowing．Publishers need to deal with reality and come up with new ways to develop wide electronic distribution，asking the question：How can we use the certainty of wide distribution to our advantage？"

At the moment，most publishers would like to limit the use of e﹣books to the person who bought them，or to the computer used to download them．If that can be done，e﹣books become just an extra income stream in a publishing industry that would continue to operate the way it does today，according to Terry Robinson，business manager for Adobe's e﹣paper group．"If you've cracked the digital rights aspect，you've cracked the market．"He says．

Robert Nichols，Books Director at BOL agrees，"Rights management is absolutely important．Publishers just say that‘until copyright is secure，we are not going to talk'．"

12．According to the text，what is the similarity of e﹣books to electronic music？　 　

A．They both avoid industry management．

B．They both result in piracy．

C．They both bring in much money to creators．

D．They both lead to price reduction．

13．From the text，we can infer that　  　．

A．wide use of e﹣books may increase the income

B．the publishing markets should be brought back to normal

C．publishers haven't agreed on rights management up to now

D．most publishers prefer e﹣books for the extra income

14．What do publishers care most about e﹣books？　  　

A．Price．

B．Copyright．

C．Quality．

D．Design．

15．Which of the following can be the best title for this text？　  　

A．The E﹣book﹣﹣a New and Big Challenge

B．The E﹣book﹣﹣an Extra Income Stream

C．An Economic Rise from E﹣books

D．Changes Brought by E﹣books．

【回答】

DCBA

知识点：*经济文化类阅读

题型：阅读理解