Peoplefeeldifferentlyaboutadvertising.Peoplewhoarea...
问题详情:
people feel differently about le who are against it often argue that it is
immoral. They say ads are full of tricks. They also contain mistakes in grammar. Other people say
advertisers have a right to speak freely. This is guaranteed by law. They point out that people do
not have to view the ads.
Weasel words Advertisers often use special words or ewordsor phrases are
often misleading. These words are called "weasel words". Advertisers are free to use them as long
as they stick to the rules. The government decides what these rules are. Examples of weasel words
are "helps", "virtual", "new and improved",and "like".
"Helps" People often think"help"means rtisers use it so that they can say
things that aren’t necessarily true. Legally, help means to aid or assist. For example, a product can "help" cure indigestion. In fact, the product down’tcure indigestion. Can you think of some ads that use“help"?
"virtually" To advisers, "virtually" means "not really" or "not in fact". If you see an ad that says this cold medicine relieves virtually all symptoms, the ad〔ould really mean it doesn't relieve any symptoms. Can you think of some ads that use "virtually"?
"New and Improved" A product can only be considered new for six months. Any small
change in a product will make it new. Often, this change does not make a product better. Yet, the
change often makes it more expensive. New is often used with "improved". Can you think of some ads that use "new" and "improved"?
"Like" "Like" can mean "not in fact". Some products claim they work "like magic” often takes the audience’s attention off the k of "like magic.”If things are like magic,they are not you think of some ads that use "like" or "like magic”?
25. Advertisers are fond of using "weasel words"
A. so that they might mislead consumers B. so that they are able to show their wisdom
C. because the government allows them to D. because they have the freedom of speech
26. By using the word "help", advertisers intend to
A. mean what they say B. show they are honest
C. tell the consumer the truth D. trick consumers into trusting their products
27. The author seems to believe that an "improved" product is often .
A. better B. newer C. dearer D. less expensive
【回答】
ADC
知识点:人生百味类阅读
题型:阅读理解
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