Conventionalwisdomisamajorbarriertoinnovation(创新)thatth...
问题详情:
Conventional wisdom is a major barrier to innovation(创新) that threatens the survival of companies everywhere. It’s based on the assumption(假设) that old ideas will always work, so they shouldn’t be challenged. While this may be a valid(有效的) assumption in situations that don’t change, it’s unlikely to hold true in a changing situation. In today’s rapid changing global environment, old methods often don't work, and stubbornly using them can lead to major problems.
Most people seem to agree with conventional wisdom because it gives one a false sense of security. If everyone else believes it, then it must be true. Individuals who use conventional wisdom are certain that they are right, and being right is good. They want to continue using old ideas rather than take risks with changes that might not work. In 1977, Ken Olsen, co-founder and CEO of Digital Equipment Corporation (DEC), stated “There is no reason for any individual to have a computer in his home.” Despite being an important leader in the computer industry, DEC no longer exists.
People seem to forget that since innovation is a change, there can be no innovation without change. Unfortunately, conventional wisdom prevents leaders, followers and companies from changing and therefore innovating. If companies don’t innovate, but their competitors do, the future is likely to be problematic. Breaking from conventional wisdom has led to many of the most innovative companies and products in history across many industries, so it has a powerful effect on business success.
Ted Turner (founder of CNN) knew little, if anything, about the news business, but he knew it was inconvenient to watch news only at the dinner hour, as was common before CNN. Turner’s solution was to create a cable channel dedicated to news 24 hours a day. The news establishment reflected conventional wisdom at the time, and predicted his idea would fail because no one wanted to watch the news all day. However, it doesn’t take a rocket scientist to understand that viewers don’t have to watch the news all day for the CNN to work. Viewers just have to watch when they want to get information. Due to conventional thinking, the critics failed to recognize the opportunity that was clear to Ted. They assumed that only what was familiar to them could work in the future.
Conventional wisdom prevents creativity, flexibility and risk-taking, so unconventional leaders enthusiastically break from it. To survive, thrive and maintain competitive advantage, companies must be flexible when reacting to change.
28. DEC has disappeared probably because ___________.
A. the consumers didn’t like its products
B. the leaders lacked the sense of security
C. the CEO stuck to the conventional ideas
D. the employees took many risks with changes
29. The founding of CNN is used as an example to prove _________.
A. missing opportunities could lead to failure
B. changing could contribute to business success
C. watching news at the dinner hour is convenient
D. conventional wisdom influences business success
30. What does the underlined part probably mean?
A. Rocket scientists can ensure the CNN works properly.
B. Most of the viewers don’t like to watch the news at work.
C. It’s necessary to understand when people watch the news.
D. It’s easy to know people needn’t watch the news all the time.
31. The passage is mainly written to tell us that ______.
A. old methods are changing with time B. opportunities lead to business success
C. conventional wisdom limits innovation D. successful companies need wise leaders
【回答】
CBDC
知识点:科普环保类阅读
题型:阅读理解
-
下列句子中没有运用拟人修辞手法的一项是( ) A.我们的春雁每天都要去玉米地作一次旅行,但绝不是偷偷摸摸进行的...
问题详情:下列句子中没有运用拟人修辞手法的一项是( ) A.我们的春雁每天都要去玉米地作一次旅行,但绝不是偷偷摸摸进行的。B.每次出发前,都有一场高声而有趣的辩论,而每次返回之前的争论则更为响亮。C.3月的大雁则不同。尽管它们在冬天的大部分时间里都可能受到*击,但...
-
光明在低头的一瞬 ...
问题详情: 光明在低头的一瞬 迟子建 ...
-
予独爱莲之 , 。(周敦颐《爱莲说》)
问题详情:予独爱莲之 , 。(周敦颐《爱莲说》)【回答】出淤泥而不染,濯清涟而不妖知识点:作家作品题型:填空题...
-
下列说法正确的是:( )A.1molN2的质量是14g B.H2SO4的摩尔质量是98gC.H...
问题详情:下列说法正确的是:( )A.1molN2的质量是14g B.H2SO4的摩尔质量是98gC.H2O的摩尔质量是18g/mol D.1molHCl的质量是36.5g/mol【回答】C知识点:物质的量单元测试题型:选择题...
相关文章
- Youdon’thavetobealivetoprotecttheenvironment.Whowantsto...
- 短文填空Oncethere1. (be)twopoorwoodsmenlivinginthemountain...
- —IlovetheInternet.I'vecometoknowmanyfriendsontheNet.—
- Itisveryeasytocookinstantnoodles(方便面)inashorttimebyputt...
- ―I'msorry,butsmokingisnotallowedinthissectiononthetrain...
- ---I'msotiredafterthelongjourneythatIwanttogotobedatonc...
- —We’redoingalottoprotectourenvironment(环境),butitisnotgo...
- 任务型阅读JohnsonlivedinacertainpartofLondon.Everymorning,he...
- —Jessie,don'tyouthinkitexcitingtoskateonthefrozenrivern...
- (2019·全国卷Ⅰ)NeedaJobThisSummer?Theprovincialgovernmentan...