BeautyisbigbusinessinChina.Thecountry’scosmeticsmarketi...
问题详情:
Beauty is big business in China. The country’s cosmetics market is worth $26 billion a year, making it the third-biggest in the world. Euromonitor, a research firm, believe it will grow 8% each year from now to 2017.
It would seem surprising, then, that some of the world’s best-known brands are giving up on such an attractive market. This week L’Oreal of France, the world’s biggest cosmetics firm, said that it will stop selling its Garnier line of beauty products in China. This came on the heels of an announcement by Revlon, an American rival, that it would leave the country altogether.
L’Oreal insists that this is not a step back from the Chinese market, of which it commands an 11% share, but rather a shift in strategy. It says it will henceforth concentrate on selling Chinese consumers it’s L’Oreal Paris and Maybelline New York lines. Revlon has done rather less well in China, which accounts for a tiny share of its global revenues. It is said to have suffered a big fall in sales in recent months and blames this on a slowing Chinese economy.
A few years ago, when China’s annual GDP growth was in double digits and its consumers had barely begun to fill their repressed desire for foreign luxury, the firms that sold it set themselves ambitious targets. Now China is coming to resemble a more normal emerging market: still with much potential for growth, but with no guarantee that every fancy foreign product entering it will get a piece of the action. Consumers are becoming more sophisticated, and are increasingly unwilling to pay extra money for all but the very best brands.
At the same time costs are high. Wages for “beauty assistants” and other saleswomen are rising at double-digit rates annually. Marketing in such a huge and diverse country, are complex. To cap it all, Chinese cosmetics firms are quickly catching up with the foreign ones.
As the costs rise and the growth slows, L’Oreal and Revlon are unlikely to be the last foreign cosmetics firms to think again about their ambitions in China.
63. Which statement is true about China’s cosmetics market?
A. It is worth $26 million a year.
B. It is growing at a rate of 8% each year.
C. China’s domestic brands have defeated foreign brands overwhelmingly.
D. China’s cosmetics market is the third-biggest in the world.
64. The underlined phrase “came on the heels of” (Para.2) is closest in meaning to ____________.
A. followed B. affected by C. caught up with D. was prior to
65. Why did some world’s famous cosmetics brands change their strategy in China?
A. Because L’Oreal commands a share of 11%, leaving little potential for other brands.
B. The costs are high and China’s economic growth is slowing down.
C. Chinese consumers began to fill their repressed desire for foreign luxury.
D. There is limited potential for development in China’s cosmetics market.
66. How will the author probably predict China’s future cosmetics market?
A. It will grow at a rate of 8% each year from now to 2017.
B. L’Oreal and Revlon will be the only two foreign brands to reconsider their ambitions in China.
C. Foreign brands will face fierce competition with domestic brands.
D. For all the challenges, foreign cosmetics firms are optimistic about their ambitions in China.
【回答】
DAB
知识点:阅读理解
题型:阅读理解
-
下列与实验相关的叙述正确的是 A.稀释浓硫*时,应将蒸馏水沿烧杯内壁缓慢地注入浓硫*中B.配制溶液时,若加水...
问题详情:下列与实验相关的叙述正确的是 A.稀释浓硫*时,应将蒸馏水沿烧杯内壁缓慢地注入浓硫*中B.配制溶液时,若加水超过容量瓶刻度,应用胶头滴管将多余溶液吸出C.配制1mol·L-1300mLNaCl溶液可以选择一个50mL的容量瓶和一个250mL的容量瓶D.可以用右图装置进行*气的...
-
设复数(是虚数单位),则复数的虚部为( )A. B. C. ...
问题详情:设复数(是虚数单位),则复数的虚部为( )A. B. C. D.【回答】B知识点:数系的扩充与复数的引入题型:选择题...
-
(1)观察下图,请将下列国家的英文字母代号填入答题卡图中对应的方框内。早期殖*家:A.葡萄牙 B.英国(2)...
问题详情:(1)观察下图,请将下列国家的英文字母代号填入答题卡图中对应的方框内。早期殖*家:A.葡萄牙 B.英国(2)仔细观察该图,据图指出奴隶贸易的主要集运地的分布特点。【回答】 (1)上框B,下框A。(2)主要分布在非洲西海岸和东海岸。知识点:血腥的资本积累题型:综合题...
-
一个质量为4kg的物体静止在足够大的光滑水平地面上.从t=0开始,物体受到一个大小和方向周期*变化的水平力F作...
问题详情:一个质量为4kg的物体静止在足够大的光滑水平地面上.从t=0开始,物体受到一个大小和方向周期*变化的水平力F作用,力F的变化规律如图所示.则( )A.t=2s时物体沿负方向运动的位移最大B.t=4s时物体运动的位移达最小值C.每个周期内物体的速度变化为一定值D.从t=0开...
相关文章
- It’sbeensevendayssincea7.0-magnitudestrongearthquakehi...
- 句型转换1.Hedoesn’tlikerunningbecausehethinksitmakeshimtire...
- BeijingOperaisthequintessence(精髓)ofChina.It'sthemostwel...
- I’verecentlyreturnedfromatriptoChinawhereStarbuckssigne...
- ---I’mexhausted.Ihavebeenworkingatthissince7o'clockthis...
- 阅读理解Itisaboutseveno’clockinthemorning.Peterisonthebus.H...
- 阅读理解Maybethatsoundsdifficult,orisitexpensive?No!It’seas...
- Itisveryeasytocookinstantnoodles(方便面)inashorttimebyputt...
- 2016ExhibitionsintheBritishMuseumSunkencities:Egypt’slo...
- 完形填空Manythingscancausestressinachild’slife,butyoumustre...